Meghan Hardy
New York, New York
Overview
Whether growth has stalled or things are going well, the hardest question is usually the same: what do we do next? That's the question I've spent 20+ years helping consumer brands answer — and most start seeing measurable traction within weeks, not months. I've built my practice around a simple belief: growth is the outcome, not the discipline. That means brand, messaging, creative, and channel strategy are all levers — not separate functions. I'm deeply fluent in the numbers and the channels, but I look across the full picture of what's actually driving or limiting growth — and I've always
About
Whether growth has stalled or things are going well, the hardest question is usually the same: what do we do next? That's the question I've spent 20+ years helping consumer brands answer — and most start seeing measurable traction within weeks, not months. I've built my practice around a simple belief: growth is the outcome, not the discipline. That means brand, messaging, creative, and channel strategy are all levers — not separate functions. I'm deeply fluent in the numbers and the channels, but I look across the full picture of what's actually driving or limiting growth — and I've always led with profitability over growth at all costs. I've spent the last eight years working as a fractional CMO, growth advisor, and consultant to consumer brands. I know how to plug in quickly, get up to speed without hand-holding, and start delivering value fast — I'm not figuring out how to do this on your dime. I've done this work for brands like Nutrafol, mindbodygreen, ZitSticka, and Kitsch — and for dozens of other brands you've actually heard of, navigating everything from stalled revenue to making sure it never stalls in the first place. Before that, I spent fifteen years in-house — including four years at Amazon building new business units from scratch. That's where I developed the GM mindset I bring to every engagement: growth as an outcome, not a function. A few results that show what this looks like in practice: → 36% CAC decrease + $2M+ in annual cost savings in 6 weeks (growth-stage F&B subscription) → 84% revenue growth + 34% CAC reduction (growth-stage beauty — acquired by Unilever) → 50% increase in retention (growth-stage wellness) → 1044% revenue growth + 96% ROAS lift in 4 months (early-stage wellness — backed by Serena Ventures) Most clients see meaningful traction by the six-week mark — and many have achieved 30x to 200x ROI on my fees. The lens I bring to every engagement: → Deep customer insight → Full-funnel strategy with profitable growth as the north star → Messaging and creative strategy that resonates and converts → Performance data as a decision-making tool, not a reporting exercise → A general manager's mindset — not just a marketing playbook I work in fractional, advisory, and project-based roles — always tailored to what the business actually needs. If you're wondering what's next — whether that means reigniting growth or making sure it never stalls — let's talk. DM me or grab time on my calendar.