Megan Smit
Los Angeles, California
Overview
Over the last 10+ years, I’ve been the person behind the scenes making sure ambitious ideas actually get done—aligning cross-functional teams, scaling operations, and partnering closely with executives to drive growth. That’s where I thrive. Most recently at Toho International, I worked as the strategic right hand to the Managing Director—building the eCommerce team from scratch, launching company-wide OKRs, rolling out business reporting, and leading cross-functional initiatives that supported $60M+ in revenue. Previously, I was VP of Marketing, Revenue, and Ops at Fresh Prep, where I led a
About
Over the last 10+ years, I’ve been the person behind the scenes making sure ambitious ideas actually get done—aligning cross-functional teams, scaling operations, and partnering closely with executives to drive growth. That’s where I thrive. Most recently at Toho International, I worked as the strategic right hand to the Managing Director—building the eCommerce team from scratch, launching company-wide OKRs, rolling out business reporting, and leading cross-functional initiatives that supported $60M+ in revenue. Previously, I was VP of Marketing, Revenue, and Ops at Fresh Prep, where I led a 30-person team through hypergrowth, doubled revenue, and introduced systems that made the business more scalable and aligned. I’ve also worked with SaaS companies and cloud platforms in a fractional capacity—helping founders and execs define priorities, optimize operations, and go to market more effectively. Building Unforgettable Brands with Disruptive Strategies I succeed in challenging environments and transform them into high-performance operations. I’m known for my grit and determination—I get things done quickly and efficiently, even in chaos. I thrive on turning disorganized or siloed situations into well-oiled growth machines. Leading Towards a Unified Vision I balance strategic vision with hands-on support, creating environments where teams consistently exceed expectations. I combine firm but fair leadership with a deep care for my team, driving them toward a shared vision. My approach integrates strategy with execution, ensuring both people and priorities thrive. Marketing via Product Belief An inspiring product vision drives my best work. As a customer of Fresh Prep and PayByPhone, I was motivated to bring these solutions to more people, expanding their reach in new markets. I became a Fresh Prep customer because it solved the “what’s for dinner” dilemma in a healthy, affordable, and easy way. Two years later, I was professionally driven to bring that experience to as many customers as possible. I used PayByPhone for years before joining—one app that makes parking simple, wherever you go. That belief fuelled my mission to expand it into more cities and consumer hands. Earlier Career Highlights I tripled Bio-Oil’s follower count, boosted engagement by 35%, and increased regional sales by 21% through targeted campaigns.