Meg Crumbine
Raleigh, North Carolina
Overview
Finally, you bet on yourself. After years in corporate, you started that business that you should have started years ago. At first, it felt exciting. Then reality hit. Revenue is inconsistent. Every decision feels heavy. Overthinking and second-guessing are the norm. And maybe the hardest part is this: What made you successful in corporate is not enough to build a business . Because corporate taught you how to execute, lead teams, delegate, and manage big budgets. It also taught you how to survive in a world where we faced real discrimination and bullying. It did not teach you how to posi
About
Finally, you bet on yourself. After years in corporate, you started that business that you should have started years ago. At first, it felt exciting. Then reality hit. Revenue is inconsistent. Every decision feels heavy. Overthinking and second-guessing are the norm. And maybe the hardest part is this: What made you successful in corporate is not enough to build a business . Because corporate taught you how to execute, lead teams, delegate, and manage big budgets. It also taught you how to survive in a world where we faced real discrimination and bullying. It did not teach you how to position an offer, price your expertise, generate leads consistently, sell your services, or build a go-to-market strategy from scratch. Let’s change all that. I’m Meg, founder of Heard. I help ex-corporate women build B2B consulting and service businesses that are clear, credible, and designed to generate real revenue. My business is mission-driven. Women deserve more success. My clients usually come to me after 6 months to 2 years in business when they are saying things like: — I know I’m good at what I do, but I can’t find clients — My networking is not turning into leads — My messaging, offers, and pricing are fuzzy — I’m working hard, but my business is not gaining traction — I need structure, strategy, and someone smart to build this with me What I help fix: — Positioning/ Messaging — Offers and pricing — Lead generation — Sales process — Go-to-market strategy I help you turn expertise into a strong commercial model. My background includes 30 years in marketing, sales, and growth strategy, including: — Scaling a business from zero to $40M — Building go-to-market plans from the bottom up — Securing $6M in venture capital — Selling to Fortune 100 companies — Consulting for more than 75 early-stage startups My approach is “done-with-you” not just advisory. I work alongside my clients to clarify their expertise, define the right ideal client, strengthen their positioning, create smarter offers, price for value (not time), and build a better lead generation and sales process that feels easy. The result is not just better marketing. It is more clarity. More confidence. Better-fit clients. And real revenue. If you are an ex-corp woman struggling to build a B2B business, I can help. “Meg rolls up her sleeves and works alongside you, pushing toward progress and results.” — Joanne Bober “You helped cut through the noise and gave me the clarity and guidance I needed to move forward with confidence.” — LaToya Scroggins