Meagan F.
New York, New York
Overview
I'm an NYC-based fractional CMO / marketing consultant. I am skilled at driving global omni-channel sales blending commercial growth acumen with brand building. I have 13+ years of experience building growth engines and teams globally across DTC, CPG, Amazon, and Retail for Series A/B/C startups in fashion/retail, wellness, beauty, and healthcare. I am scrappy, data-driven, and creative obsessed while striving to be a direct communicator and an empathetic leader. Outside of marketing, I am passionate about health and wellness, animals, food & travel. I embrace a growth mindset in both my pro
About
I'm an NYC-based fractional CMO / marketing consultant. I am skilled at driving global omni-channel sales blending commercial growth acumen with brand building. I have 13+ years of experience building growth engines and teams globally across DTC, CPG, Amazon, and Retail for Series A/B/C startups in fashion/retail, wellness, beauty, and healthcare. I am scrappy, data-driven, and creative obsessed while striving to be a direct communicator and an empathetic leader. Outside of marketing, I am passionate about health and wellness, animals, food & travel. I embrace a growth mindset in both my professional and personal life, and love empowering others to do so as well. Client Examples: Faherty Brand Glossier Armra Lola Blankets Sofie Pavitt Face Sundays for Dogs Ever/Body Sarah Wragge Wellness Foundry Brands Krave Beauty The Athletics Club Unilever Service Domains: • Acquisition / Performance Marketing (Meta, Google, TikTok, TV, Direct Mail, Podcast, Affiliates, SEO, CRO) • DTC Audit + Strategy: LTV:CAC, Customer Segments, ROI, Traffic, CVR, P&L Impact • Marketing Strategy, Roadmap, + Budgeting • Retail Partnership Development + Management • Build + Scale Influencer + Community Programs • Agency Management (Performance, Branding, Dev, UX, Creative) • Retention + Loyalty (Email, SMS, Subscription, Loyalty Programs, Events, Consumer Surveys, NPS) • Strategic Brand Partnerships • P&L Ownership • Product & GTM Strategy • Creative Development - Brand + Performance Marketing • Amazon & TikTok Shop: Strategy, Channel Management + Scale