Max Bergen
Encinitas, California
Overview
I turn product-market fit into repeatable revenue then scale it. Most startups stall because founder-led sales stops working. Pipeline becomes unpredictable, messaging drifts, and reps struggle to replicate early wins. My specialty is building the go-to-market motion that fixes this—defining the process, proving it works, and hiring and enabling the team to execute it at scale. Over the past decade, I’ve helped startups grow from $0 revenue and 0 customers to $10M ARR and 1,000+ customers — often doubling revenue year over year. The playbooks and teams I’ve built have contributed to $300M+
About
I turn product-market fit into repeatable revenue then scale it. Most startups stall because founder-led sales stops working. Pipeline becomes unpredictable, messaging drifts, and reps struggle to replicate early wins. My specialty is building the go-to-market motion that fixes this—defining the process, proving it works, and hiring and enabling the team to execute it at scale. Over the past decade, I’ve helped startups grow from $0 revenue and 0 customers to $10M ARR and 1,000+ customers — often doubling revenue year over year. The playbooks and teams I’ve built have contributed to $300M+ in enterprise value across cybersecurity, fintech, AI/ML, and martech — supporting funding rounds and six- and seven-figure enterprise deals. Select highlights: •Clarity Security (CRO): Doubled ARR in one quarter by reshaping pipeline strategy and channel partnerships. •Yembo (VP Sales): 3x’d contract values in one year, doubled new revenue YoY, and built a remote team that achieved 120% quota attainment. •TrendKite (1st Sales Hire): Built the GTM methodology, scaled the team to 50+ reps, and contributed to a $225M acquisition by Cision. Today, as a Fractional CRO, I help founders: • Define ICPs and messaging that land real customers • Build outbound and inbound pipeline engines • Install sales processes and enablement that scale • Deliver the traction needed for Seed and Series A funding If you’re an early-stage software founder looking to move from early traction to repeatable growth, let’s connect. When I’m not building revenue engines, you’ll find me surfing, skiing, traveling, or hanging with my rescue dog, Bronco.