Matt King
Boston, Massachusetts
Overview
I help growth-stage consumer brands who have a great product but lack of strategic clarity and positioning for building a long-term brand. I helped grow brands like Burt’s Bees and will partner with you to scale for next stage of growth, including GTM and portfolio. Because scrappiness and performance marketing that got you here, won’t get you there. ABOUT ME: I'm a seasoned marketing strategist and operator bringing an entrepreneurial mindset, combined with CMO/COO-equivalent experience, for purpose-driven consumer brands. My passion lies in helping brands scale to their next level of growt
About
I help growth-stage consumer brands who have a great product but lack of strategic clarity and positioning for building a long-term brand. I helped grow brands like Burt’s Bees and will partner with you to scale for next stage of growth, including GTM and portfolio. Because scrappiness and performance marketing that got you here, won’t get you there. ABOUT ME: I'm a seasoned marketing strategist and operator bringing an entrepreneurial mindset, combined with CMO/COO-equivalent experience, for purpose-driven consumer brands. My passion lies in helping brands scale to their next level of growth. It's knowing the consumer, building a meaningful brand, and scaling profitably with integrated GTM plans. MY APPROACH: I specialize in scaling brands with calm clarity and operational rigor. I believe in having a sound strategy, clear positioning, and key priorities to drive execution with an empowered team. I deliver the impact of a seasoned executive without the cost of a full-time CMO. My approach transforms complex challenges into actionable, integrated plans that drives growth. MY JOURNEY: I began my career consulting for Fortune 100 companies, but post-Duke MBA I discovered my true passion for purpose-driven brands at Burt’s Bees. There, I helped launch internationally, and eventually led marketing as it expanded into new channels, categories, and evolving consumer. Over my career, I have been a trailblazer for growth, often stepping into newly created roles. While most of my career has been in marketing, 5+ yrs were in general management, including digital transformation and supply chain operations, that help drive my end-to-end decision-making. KEY EXPERTISES: - Business Strategy: how to grow choices - Brand Strategy: positioning and messaging - GTM Planning: integrated cross-functional plans - Portfolio: products that meet consumer and retailer needs, profitably - General Management/P&L: driving revenue & profit, from strategy to commercialization to supply chain - Team Leadership: internal, cross-functions and external agencies SERVICES OFFERED: - Fractional CMO: own strategy, integrated plans, and marketing leadership as a GTM operating partner - Strategic Advisor: advise CEO or CMO on key business marketing and growth opportunities - Brand & Marketing Consultant: projects for Strategy, Messaging, Portfolio & Innovation or other Growth opportunities Client Experience: - Health & Beauty - Food & Beverage - Home & Outdoor Durables Let’s partner together to build great brands. Book an appointment in my bio to discuss your needs.