Matt Dowshen
New York, New York
Overview
I help companies drive growth by bringing clarity to their marketing, brand, and communications. The Acme LLC was founded to give companies a seasoned perspective without the baggage of a full-time hire. Most “marketing problems” are problems of clarity; first about the brand and where its true power lies, and then how that clarity shows up in strategy, decisions, and execution. Finding that clarity is where growth takes off. Helping leaders define it and turn it into direction teams can act on is the work I love to do. Over 25+ years, I’ve built client-side marketing functions, stood up and
About
I help companies drive growth by bringing clarity to their marketing, brand, and communications. The Acme LLC was founded to give companies a seasoned perspective without the baggage of a full-time hire. Most “marketing problems” are problems of clarity; first about the brand and where its true power lies, and then how that clarity shows up in strategy, decisions, and execution. Finding that clarity is where growth takes off. Helping leaders define it and turn it into direction teams can act on is the work I love to do. Over 25+ years, I’ve built client-side marketing functions, stood up and scaled offices for both startups and global organizations, and led brands across continents and categories including consumer, retail, technology, luxury, hospitality, financial services, B2B, and agencies. I’ve also played a key role in driving Sol de Janeiro’s explosive growth and $450M acquisition. I bring that global perspective and a proven record of shaping ideas, building brands, and aligning teams into every engagement. Working with me can take different forms: fractional CMO leadership, a focused brand or go-to-market engagement, or coaching a leadership team through change. Call me whatever you want—names don’t bother me. WHAT I DO I work at the intersection of strategy, leadership, and execution—helping companies clarify what matters, decide what to do about it, and align teams to deliver. STRATEGY & DIRECTION • Brand, marketing, and communications strategy • Brand architecture and portfolio clarity • Customer research, go-to-market planning, and creative leadership • Data and measurement frameworks tied to core business KPIs CLARITY, ALIGNMENT & LEADERSHIP • Executive-level marketing leadership (fractional CMO and short-term engagements) • Organizational clarity and team alignment • Coaching, mentoring, and leadership development ACTIVATION & ENABLEMENT • Translating strategy into actionable plans, execution, and measurement • Training on clarity, expectations, and communications • RFP creation and agency selection management