Mary FlorCruz
California
Overview
I help companies turn complex products into clear, compelling consumer strategies that drive growth and revenue. As a fractional Chief Marketing Officer and advisor, I partner with founders and leadership teams (especially those in fintech and generative AI) to sharpen positioning, launch new products, and build scalable marketing engines. Previously, I held senior brand and product marketing roles at Intuit Credit Karma and LinkedIn. Earlier in my career, I worked at top advertising agencies on global brands and earned multiple Effie and Cannes Lions awards for creative effectiveness. I hold
About
I help companies turn complex products into clear, compelling consumer strategies that drive growth and revenue. As a fractional Chief Marketing Officer and advisor, I partner with founders and leadership teams (especially those in fintech and generative AI) to sharpen positioning, launch new products, and build scalable marketing engines. Previously, I held senior brand and product marketing roles at Intuit Credit Karma and LinkedIn. Earlier in my career, I worked at top advertising agencies on global brands and earned multiple Effie and Cannes Lions awards for creative effectiveness. I hold an MBA from UC Berkeley Haas and bring a mix of strategic rigor and hands-on execution to every engagement. WHAT I’M KNOWN FOR -Building high-performing marketing teams and cultures that consistently exceed growth goals -Leading brand transformations at scale, repositioning companies to unlock new markets and revenue streams -AI-first product marketing, translating complex AI capabilities into clear, compelling customer value -Full-funnel revenue leadership, connecting brand and product strategy to acquisition, engagement, and monetization SELECTED RESULTS -Helped launch GTM at a generative AI startup, contributing to $6M in seed funding and $30M+ in early enterprise pipeline, with launch campaign engagement 180–200% above benchmarks -Led Credit Karma’s brand transformation (140M+ members), paving the path to new verticals and supporting Intuit’s $7.2B acquisition -Helped double revenue to $1.8B, launched new product lines (Checking, Savings, Insurance), and scaled the Brand and Product Marketing team to 18 leaders -Owned a $20M+ global brand budget and led an integrated campaign that increased product usage among 11M+ members and drove approximately $165M in revenue, earning a 2023 Effie Award -Led go-to-market strategy for products used by millions, including Credit Karma Home ($56M ARR; grew from $0 to $1M/month in three months) and LinkedIn’s Job Search app (+110% engagement) REACH OUT If you’re building something innovative and need help turning it into a clear story and a strong go-to-market plan, I’d love to connect. CORE SKILLS & EXPERTISE Brand Marketing, Product Marketing, Go-to-Market (GTM) Leadership, Messaging & Positioning, Growth Strategy, Generative AI Product Marketing, Integrated Marketing, Creative Strategy, Market Research & Customer Insights, Marketing Analytics, Budgeting & Forecasting, Team Building & Leadership