Mary Ann Donaghy
Annapolis, Maryland
Overview
301-356-8775 and madonaghy1020@gmail.com. Dynamic, transformational leader who consistently delivers improved revenue, profitability and ROI through market-driven product, brand, and marketing strategies. Track record of creating omni-channel marketing plans that reflect customer insights, drive action and deliver results. Proven ability to build and lead effective marketing and cross-functional teams. Unique combination of traditional brand marketing acumen and advanced digital expertise. Passionate owner of revenue and consumer engagement who acts with high accountability. Consumer ob
About
301-356-8775 and madonaghy1020@gmail.com. Dynamic, transformational leader who consistently delivers improved revenue, profitability and ROI through market-driven product, brand, and marketing strategies. Track record of creating omni-channel marketing plans that reflect customer insights, drive action and deliver results. Proven ability to build and lead effective marketing and cross-functional teams. Unique combination of traditional brand marketing acumen and advanced digital expertise. Passionate owner of revenue and consumer engagement who acts with high accountability. Consumer obsessed. "Figure it out" attitude and creative problem solver with a strategic growth mindset. At home in a fast-paced, results focused environment where accountability and collaboration are not optional. Consistently successful as a "builder fixer" who is not afraid of responsible change. Highly analytical and thrive in environments where decisions are based on data. Partner effectively with Operations, Sales, Technology, and Finance to drive business outcomes. Enjoy rolling up my sleeves and digging into data with team to understand the "whys" behind the "whats". Exceptionally adept at connecting the dots to inform opportunities, challenges, and solutions. Key capabilities gained through leadership roles in higher education, real estate, and consumer products include: • Business & marketing analytics • Brand development • Strategic planning • Digital & traditional media: paid/earned • Marketing, sales & operations alignment • Website & digital experiences • Lead generation & conversion • Agency & creative services management • Communications & media relations • Organizational development • P&L responsibility