Mark Toney
Dallas, Texas
Overview
Most CEOs I work with aren’t asking for more marketing ideas. They’re asking whether the numbers they’re seeing actually reflect reality and whether they’re making the right decisions based on them. I work with founder- and CEO-led B2B companies ($5M–$50M+) where growth has stalled or become unpredictable, and marketing reporting feels opaque, biased, or disconnected from revenue. In many cases: → There’s plenty of activity, dashboards, and agencies involved → Sales and marketing tell different stories → The CEO is forced to make high-stakes decisions without a clean fact pattern Before cha
About
Most CEOs I work with aren’t asking for more marketing ideas. They’re asking whether the numbers they’re seeing actually reflect reality and whether they’re making the right decisions based on them. I work with founder- and CEO-led B2B companies ($5M–$50M+) where growth has stalled or become unpredictable, and marketing reporting feels opaque, biased, or disconnected from revenue. In many cases: → There’s plenty of activity, dashboards, and agencies involved → Sales and marketing tell different stories → The CEO is forced to make high-stakes decisions without a clean fact pattern Before changes to budget, vendors, or leadership, I help CEOs gain an independent, executive-level view of what’s actually happening in marketing - what’s working, what isn’t, and where accountability breaks down. That work starts with a paid Executive Marketing Readiness Review: a focused diagnostic that delivers a written executive verdict on whether marketing leadership is the true constraint on growth. It’s designed to build confidence in your decision— not to pitch you a retainer. For companies that need ownership and long-term leadership after the diagnostic, this naturally leads to a Fractional CMO engagement, where I take responsibility for installing the marketing governance system your company has never had. Results: → $4.21M in attributable new revenue (Goelzer Industries) → $504K annualized recurring revenue system (Elite Health) → Marketing governance installed across 6 B2B companies → 20+ years across manufacturing, healthcare, telehealth, and specialty B2B If you don’t trust the marketing numbers you’re seeing — or you’re tired of guessing — that’s the conversation I’m best at having. Start here: Mark@LuceMedia.net | (469) 907-1057