Mark Rottensteiner
Gainesville, Florida
Overview
As Executive Director at The Agency at UF, I am responsible for the overall strategy, direction and growth of a revolutionary program within the University of Florida, a top 5 U.S. public university and top 3 college of journalism and communications globally. I oversee all day-to-day operations, effectiveness and efficiency of agency systems across the business and client relationships. Our program combines world-renowned faculty and staff overseeing and teaching 253 students through immersive client work. We are experts in Gen Z, a vastly unique and complex generation that is technology em
About
As Executive Director at The Agency at UF, I am responsible for the overall strategy, direction and growth of a revolutionary program within the University of Florida, a top 5 U.S. public university and top 3 college of journalism and communications globally. I oversee all day-to-day operations, effectiveness and efficiency of agency systems across the business and client relationships. Our program combines world-renowned faculty and staff overseeing and teaching 253 students through immersive client work. We are experts in Gen Z, a vastly unique and complex generation that is technology empowered and revolutionary activists. Brands and agencies look to us to help them understand how to communicate to this soon-to-be largest consumer group. I serve aș a strategic business leader and trusted advisor to Fortune 50 and private businesses across the US and internationally. My current and previous clients include: Amazon Alexa, Uber, Microsoft (MLSD), Coca-Cola, Adobe, Disney, Hyundai, Bill & Melinda Gates Foundation, Sonny’s BBQ, ABC Liquor, Smirnoff, Michelob Ultra, Vans Warped Tour, VMLY&R and AnalogFolk. I work alongside CEOs and CMOs as a brand and marketing strategist for verticals including: technology, consumer packaged goods, food and beverage, alcohol, apparel, media and entertainment, healthcare, eCommerce marketplaces, and health and wellness.