Mark Dickens
Nashville, Tennessee
Overview
Senior leader with breadth and depth of experience overseeing strategy development and execution, directing cross-functional teams, and optimizing multimillion-dollar budgets to maximize profit margins and make considerable contributions to topline revenue growth. Track record with both large global corporations and start-ups. Trusted business strategist who transforms corporate vision into tangible outcomes by convening and leading large, cross-functional teams. Proven aptitude for managing relationships in diverse functional areas. Known for leading innovation implementation and multiple $1
About
Senior leader with breadth and depth of experience overseeing strategy development and execution, directing cross-functional teams, and optimizing multimillion-dollar budgets to maximize profit margins and make considerable contributions to topline revenue growth. Track record with both large global corporations and start-ups. Trusted business strategist who transforms corporate vision into tangible outcomes by convening and leading large, cross-functional teams. Proven aptitude for managing relationships in diverse functional areas. Known for leading innovation implementation and multiple $100M product launches. Motivational partner and manager able to create the conditions for success and facilitate exceptional team performance. Specialized expertise in product development and management, integrated and digital marketing, and brand awareness strategies with the ability to seamlessly transfer skill set to leadership roles across functions. CAREER HIGHLIGHTS: • Led 2 product launches that generated $100M in sales with 18 months (for Bridgestone Tire and Sleep Number), increasing topline sales, brand recognition, and market share in highly competitive industries. • Strengthened process for managing Bridgestone’s $250M corporate marketing budget to shift $25M overrun to <$50K variance from forecast, renewing confidence of C-level leadership in marketing organization. • Spearheaded development of Sleep Number’s 5-year product development and innovation pathway that ignited 67% topline revenue growth. • Oversaw all advertising and promotions efforts for 2 distinct billion-dollar brands concurrently (Bridgestone and Firestone) to boost brand recognition and product demand and exceed sales targets. • Reengineered Kimberly-Clark’s approach to collaborating with Target Corporation on marketing spend and oversaw all retail marketing for 3 brands with $500M in combined revenue at top 3 retailer. Specialties: ► Brand Marketing ► Brand and Product Positioning ► Integrated Marketing ► Strategic Planning ► Budget Planning/Forecasting ► Paid Digital Strategy ► Social Media Strategy ► SEO Strategy ► TV, Radio, Print Strategy ► Omnichannel Retail Marketing ► Data Analytics ► Content Strategy ► Innovation Strategy ► Product Launch Strategy ► Agency Management ► Creative Development ► Consumer Insights ► Packaging Design ► Competitive Analysis