Marisstella Marinkovic
Los Angeles, California
Overview
Award-winning CMO with 20+ years leading enterprise brand, growth, and transformation across consumer, automotive, sports, and professional services. Currently CMO at Wilshire Law Firm, leading an end-to-end marketing and revenue-operations transformation integrating brand, performance media, CRM, and AI-driven intake. Delivered measurable improvements in conversion efficiency, ROAS, lead quality, and unit economics through data-led optimization. Former CMO of Nissan USA and Director of Marketing Strategy & Operations at Kia, with prior leadership across Toyota, Hyundai, Genesis, and Pepsi’s
About
Award-winning CMO with 20+ years leading enterprise brand, growth, and transformation across consumer, automotive, sports, and professional services. Currently CMO at Wilshire Law Firm, leading an end-to-end marketing and revenue-operations transformation integrating brand, performance media, CRM, and AI-driven intake. Delivered measurable improvements in conversion efficiency, ROAS, lead quality, and unit economics through data-led optimization. Former CMO of Nissan USA and Director of Marketing Strategy & Operations at Kia, with prior leadership across Toyota, Hyundai, Genesis, and Pepsi’s KeVita. Built and scaled iconic brands including Nissan, Kia, Toyota, Hyundai, Burger King, Westfield, AAA, Behr, and KeVita, with deep sports marketing experience across the NFL, NCAA, FIFA, and NBA. Brings a rare combination of enterprise brand leadership, operating rigor, and PE-relevant transformation experience. Brands: Westfield, Burger King, CPK, Pepsi’s Kevita, Kia America, Toyota, Hyundai, Mitsubishi, Yonex, AAA, Public Storage, San Manuel Casino, Konami, Behr, The Bar Method, Roche, Genentech, Nissan, Whilshire Law Firm Sports Marketing: NCAA, FIFA, Golf, Tennis, College Football, NFL, Tennessee Titans, Heisman, NBA Recognized with Cannes Gold Lions, Effies, Clios, One Show, and Webby Awards.