RevenueCxO
MD

Mario DiFalco

Fractional CMO

California

Overview

I help companies turn growth strategy into sustainable revenue. Most founders and leadership teams are not short on ideas. They are short on clarity, focus, and the right execution model to actually drive results. That shows up in a few ways: - AI feels like noise rather than a lever for efficiency, growth, or cost reduction - Sales efforts are active, but not optimized or converting at the level they should - Distribution is in place, but velocity and in-store performance are not where they need to be - Resources are limited, and every investment in growth needs to work That is where

About

I help companies turn growth strategy into sustainable revenue. Most founders and leadership teams are not short on ideas. They are short on clarity, focus, and the right execution model to actually drive results. That shows up in a few ways: - AI feels like noise rather than a lever for efficiency, growth, or cost reduction - Sales efforts are active, but not optimized or converting at the level they should - Distribution is in place, but velocity and in-store performance are not where they need to be - Resources are limited, and every investment in growth needs to work That is where I come in. I work with CEOs and CMOs to clarify where growth should come from, shape the right strategy, and connect them with the partners and solutions that can actually deliver against it. My role is not to create more work. It is to make the right work happen and ensure it leads to revenue. Over the course of my career, I have helped build and scale brands including PowerBar and KEEN Footwear, along with advising emerging companies navigating their next phase of growth. What I bring is straightforward: - A strategic lens grounded in real operating experience - The ability to quickly identify what will actually move the business - A trusted network of partners who can execute at a high level - A focus on outcomes, not activity I'm at my best working with teams who need to move faster, make smarter decisions, and get more out of the resources they already have. If you are looking to unlock growth, improve performance, or better leverage AI and innovation in a practical way, I am always open to a conversation.

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