Marcus Genzlinger
Minneapolis, Minnesota
Overview
With over 28 years of experience in digital marketing, I specialize in crafting and executing growth strategies that deliver measurable ROI. My career spans 11 years in corporate roles and 17 years as a freelancer, partnering with startups, Fortune 500 companies, and agencies to achieve ambitious marketing goals. Key Expertise: ➤ Leadership: Served in a variety of leadership roles including Fractional CMO, providing stakeholder management, leading cross-functional teams, working with C-suite executives and aligning marketing initiatives with business objectives. ➤ Growth Marketing:
About
With over 28 years of experience in digital marketing, I specialize in crafting and executing growth strategies that deliver measurable ROI. My career spans 11 years in corporate roles and 17 years as a freelancer, partnering with startups, Fortune 500 companies, and agencies to achieve ambitious marketing goals. Key Expertise: ➤ Leadership: Served in a variety of leadership roles including Fractional CMO, providing stakeholder management, leading cross-functional teams, working with C-suite executives and aligning marketing initiatives with business objectives. ➤ Growth Marketing: Built and optimized multi-channel campaigns, increasing lead generation and improving conversion rates. ➤ E-commerce Strategy: Drove revenue growth for B2C, DTC, and B2B clients across platforms like Amazon (Vendor Central, Seller Central), Walmart, Home Depot, and eBay. ➤ Content & Social Strategy: Created and managed high-performing content strategies across owned, earned, paid, and shared channels. ➤ Content Manager: Open Text Enterprise Content Management overseeing 12,000 documents and 6,000 annual updates from 70 business units. ➤ User Experience: Optimized and refined user experience and achieving business goals. ➤ Senior Business Analyst: Gathering requirements, and collaborating with stakeholders to drive strategic website improvements. Past Leadership: ➤ Managed a team of 10 people at Ameriprise. ➤ President, Uptown Business Association (4 years): Elected to oversee the executive board and Executive Director. Led strategic initiatives and oversee the Uptown Art Fair with 350,000 attendees. ➤ Board Member Notre Dame Academy Schoo & Enrollment Committee Chair - Notre Dame Academy School Tools & Platforms: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, HubSpot CRM, Salesforce, SEMrush, HREFs, Google Tag Manager, Google Analytics, Heap Analytics, CRO (Conversion Rate Optimization), A/B Testing, KPIs, Dashboards, WordPress, WooCommerce, Mailchimp, Klaviyo, ChatGPT, Zapier, Slack, Scrum, Triple Whale, Web3 & Blockchain Marketing: Speaking: ➤ WordCamp Speaker: WordPress lead generation techniques using ➤ Minnevar -AI Marketing Beyond Keywords I’m passionate about staying ahead in the ever-evolving marketing landscape, constantly learning and adapting to emerging trends and technologies. Let’s connect to discuss how I can help your business drive growth, build brand equity, and achieve measurable marketing success. Reach out via LinkedIn or email to discuss opportunities in Fractional CMO or Growth Marketing roles.