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Marcus Couch

Fractional CMO

Henderson, Texas

Overview

My experience spans enterprise environments and growth-stage companies, where I’ve led the architecture of marketing ecosystems that support multi-channel customer journeys, personalization, and measurable revenue outcomes. I work at the intersection of marketing, technology, and data, translating business requirements into scalable systems that align marketing, product, and engineering teams. I’ve operated within large-scale digital environments, including enterprise platforms leveraging Adobe Experience Cloud, and have built end-to-end marketing architectures across healthcare, B2C and B2B

About

My experience spans enterprise environments and growth-stage companies, where I’ve led the architecture of marketing ecosystems that support multi-channel customer journeys, personalization, and measurable revenue outcomes. I work at the intersection of marketing, technology, and data, translating business requirements into scalable systems that align marketing, product, and engineering teams. I’ve operated within large-scale digital environments, including enterprise platforms leveraging Adobe Experience Cloud, and have built end-to-end marketing architectures across healthcare, B2C and B2B markets. My focus is on building predictable, data-driven growth engines, not isolated campaigns.

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Location

Henderson, Texas

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