Mar Brandt
California
Overview
Mar Brandt is the Chief Sales Officer of Arc XP, a division of The Washington Post. With 20+ years of experience in B2B SaaS and enterprise companies, Mar excels in building high-performing teams, developing GTM strategies, and driving business growth. She aligns sales with cross-functional teams to achieve business targets and accelerate outcomes. Her leadership philosophy emphasizes data-driven strategies, execution excellence, and fostering collaboration and mentorship. Mar has held senior leadership roles, including SVP of Sales at AppsFlyer and Experian. At AppsFlyer, she led the North
About
Mar Brandt is the Chief Sales Officer of Arc XP, a division of The Washington Post. With 20+ years of experience in B2B SaaS and enterprise companies, Mar excels in building high-performing teams, developing GTM strategies, and driving business growth. She aligns sales with cross-functional teams to achieve business targets and accelerate outcomes. Her leadership philosophy emphasizes data-driven strategies, execution excellence, and fostering collaboration and mentorship. Mar has held senior leadership roles, including SVP of Sales at AppsFlyer and Experian. At AppsFlyer, she led the North American sales organization through a transformative phase, optimizing team structure and launching vertical GTM strategies, significantly growing market share in the competitive mobile analytics sector. At Experian, she improved the go-to-market strategy for the Experian Marketing Suite, launched the company's first channel sales program, and led the revenue organization as it prepared for a successful exit. Mar is known for mentoring sales leaders and scaling high-performing teams to exceed growth targets. Outside of work, Mar mentors women in revenue roles and offers leadership advisory to founders. She serves as an Executive Member and Board Advisor for The Fourth Effect and a Board Member for Girls Inc. of the Island City. Mar is also a Member of Chief, a network supporting women in leadership. Recent Awards: Pavilion's Top 50 CROs to Watch, 2025 The Modern Sale/Collective Top 100 Global Sales Leaders, 2022 AdExchanger/AdMonsters Top Women in Media and AdTech, 2022