Mandy Ellis
Austin, Texas
Overview
Stumbling through your content marketing efforts thinking, "this would be so much simpler if I had an executable, trackable action plan." Content strategy helps you surge ahead by... - Breaking down your sales funnel and content pillars - Understanding how your competition is winning with your target audience through top producing content and messaging - Knowing your strengths, weaknesses, and opportunities - Figuring out which outbound marketing channels to activate - Tracking your KPIs, content roadmap, and editorial calendar And when you partner with a content strategist and content marke
About
Stumbling through your content marketing efforts thinking, "this would be so much simpler if I had an executable, trackable action plan." Content strategy helps you surge ahead by... - Breaking down your sales funnel and content pillars - Understanding how your competition is winning with your target audience through top producing content and messaging - Knowing your strengths, weaknesses, and opportunities - Figuring out which outbound marketing channels to activate - Tracking your KPIs, content roadmap, and editorial calendar And when you partner with a content strategist and content marketer with a decade of experience, you forge a solidified plan to engage your audience with captivating content that hits them like a tuning fork. Our plan is specifically designed, detail by detail, to speak exactly to their pain points and needs while ballooning your engagement (likes, shares, downloads), subscribers, warm leads, and sales. With the proper content strategy as a startup, venture capital firm, or high-end biz, you quickly put the right messages in the right parts of your content and sales funnels to be delivered at the exact right moment to the right psyched-up customers. It's the smooth transition from know and like to trusting you enough to buy the solution they've needed all along...with a trackable action plan. It's not always about bulk content creation for SEO...but deep diving into your audience and niche, then overdelivering, and making your content processes and strategies easy to implement. Because your content strategy is based on thorough research and data, it moves with a strong foundation, but stays flexible enough to cut ahead of competitors and trends. It's the smart strategic planning within our partnership that'll propel your brand further, faster. Kind client words... “When it comes to blogging, photography, and digital marketing, Mandy not only makes it happen...she makes your company shine! She’s mindful of corporate branding, incredibly professional, and delivers projects ahead of schedule. Mandy helped proliferate the Hey Cupcake! story locally and regionally to assist our franchise launch. Her specific choices increased our existing customer engagement by 75 percent and improved new business revenue by 40 percent. Smart, clear, and precise, Mandy delivers great results.” - Misti Thomas, Former Vice President of Sales and Marketing at Hey Cupcake! If you want a smart, strategic content plan that truly makes a difference for your audience and brand, I'm already excited to chat: www.mandyellis.com; mandy@mandyellis.com