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Maly Ly

Fractional CMO

San Francisco, California

Overview

FOUNDER | CHIEF MARKETING OFFICER | ADVISOR Forbes Most Promising • Fast Company’s Most Innovative • Direct Marketing Hall of Femme Founder, CMO, growth executive, and advisor with 20+ years of experience building and scaling category-defining companies across AI, consumer tech, SaaS, cloud, marketplaces, Web3, aerospace, and interactive entertainment. I’ve led brand, growth, product marketing, communications, go-to-market, community, and customer acquisition from zero-to-one through scale, hypergrowth, acquisition, and IPO readiness. My work sits at the intersection of product, narrative, a

About

FOUNDER | CHIEF MARKETING OFFICER | ADVISOR Forbes Most Promising • Fast Company’s Most Innovative • Direct Marketing Hall of Femme Founder, CMO, growth executive, and advisor with 20+ years of experience building and scaling category-defining companies across AI, consumer tech, SaaS, cloud, marketplaces, Web3, aerospace, and interactive entertainment. I’ve led brand, growth, product marketing, communications, go-to-market, community, and customer acquisition from zero-to-one through scale, hypergrowth, acquisition, and IPO readiness. My work sits at the intersection of product, narrative, and distribution: clarifying what a company is, why it matters now, and how to turn that into traction, adoption, and market leadership. Across my career, I’ve helped scale startups to unicorn outcomes, build breakout brands, launch bestselling products, raise capital, and create GTM systems that move companies from promising to undeniable. Highlights include: • Scaled 3 startups to unicorn status ($1B+) • Helped raise $150M and grow Relativity Space to a $2.3B valuation • Built AdRoll into the #1 fastest-growing SaaS company on the Inc. 500 • Grew YouCaring 114% YoY and helped drive its acquisition by GoFundMe • Supported Eventbrite’s alignment around new vision and strategy ahead of IPO • Scaled Akash Network from 0 to a 9-figure market cap in 1 year • Raised $8M pre-seed and cofounded Laconic Network • Developed and launched Top 10 bestselling Star Wars, Tomb Raider, and Nintendo products Today, I’m Founder & CEO of Wondr, building an AI-native consumer platform reimagining discovery, participation, incentives, and community. I also advise select founders and leadership teams on positioning, narrative, product marketing, GTM, growth strategy, fundraising storytelling, and executive communications. What I’m known for: • Turning complex technologies into clear, compelling market narratives • Building brands and GTM engines in ambiguous, high-stakes environments • Aligning product, marketing, partnerships, community, and leadership around growth • Bringing strategic pattern recognition, creativity, empathy, and operator instinct Featured in The New York Times, The Washington Post, CNN, NPR, Forbes, Fortune, Wired, Fast Company, and CoinDesk. Visit MalyLy.com or DM me if you’re building something ambitious. SPECIALTIES AI • Product Marketing • Growth Strategy • Brand Positioning • Startup & Scale-Up Growth • GTM Strategy • AI & Web3 Platforms • SaaS & Consumer Products • Customer Acquisition • Demand Generation • Community Growth • Partnerships • Founder Advisory • Executive Coaching

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San Francisco, California

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