Mallory Franzen
Denver, Colorado
Overview
I am an eCommerce expert with a proven track record of helping direct to consumer brands SCALE. I work in scrappy, ROI-focused environments and I'm adept at developing strategies that drive revenue and growth. I focus on customer acquisition and the metrics that matter: audience, revenue, and profit. With ten years of experience, I have managed the growth of 40+ clients, overseeing and directing all online marketing efforts with a specific emphasis on paid marketing strategy and optimization. Specific areas of expertise include: ► Facebook and Google ad management and optimization ► Data-dr
About
I am an eCommerce expert with a proven track record of helping direct to consumer brands SCALE. I work in scrappy, ROI-focused environments and I'm adept at developing strategies that drive revenue and growth. I focus on customer acquisition and the metrics that matter: audience, revenue, and profit. With ten years of experience, I have managed the growth of 40+ clients, overseeing and directing all online marketing efforts with a specific emphasis on paid marketing strategy and optimization. Specific areas of expertise include: ► Facebook and Google ad management and optimization ► Data-driven conversion rate optimization ► Campaign planning and execution ► Shopify ► Communicating complex ideas into actionable insights In 2019, I launched AMASOUK, bringing together my passion for working with talented artisans in and my eCommerce expertise. AMASOUK works directly with master artisans from across the globe to design and create beautiful handbags used time-honored techniques and local materials.