Madison G.
Charlotte, North Carolina
Overview
I'm a brand marketing executive with 15+ years of experience leading high-impact campaigns and building powerful consumer brands across retail, sports, franchise, and service-based industries. I’ve led marketing transformation efforts for household names like Maaco and Mr. Rooter, scaled revenue through strategic storytelling, and managed multi-million-dollar P&Ls. My approach blends data-driven thinking with human-centric creativity—whether launching new brand campaigns, leading digital transformation, optimizing customer journeys, or building collaborative, high-performing teams. I’ve led c
About
I'm a brand marketing executive with 15+ years of experience leading high-impact campaigns and building powerful consumer brands across retail, sports, franchise, and service-based industries. I’ve led marketing transformation efforts for household names like Maaco and Mr. Rooter, scaled revenue through strategic storytelling, and managed multi-million-dollar P&Ls. My approach blends data-driven thinking with human-centric creativity—whether launching new brand campaigns, leading digital transformation, optimizing customer journeys, or building collaborative, high-performing teams. I’ve led cross-functional teams of 30+, driven growth across 400+ retail locations, and partnered with more than 40 marketing vendors to bring brands to life at scale. Passionate about wellness, sports, and lifestyle brands, I bring the discipline of a former NCAA & U.S. National Team athlete to my leadership: clear strategy, team-first culture, and relentless execution. Always up for building what’s next. I hold a Bachelor of Arts in Sport Management and Communication from the University of Michigan and an MBA in Business Administration and Management, Global Leadership from Lenoir-Rhyne College.