Macy McGinness
Santa Barbara, California
Overview
I help consumer brands grow strategically, creatively, and with purpose. Today I work as a Fractional CMO and co-founder of Cocoon, a collective of senior operators who embed with early-to-growth-stage companies to deliver the marketing leadership and execution that founders actually need. Over 20+ years, I've led marketing and e-commerce for brands at every stage, from early startups building their brand to nationally recognized companies expanding globally. I've partnered with founders and leadership teams to build marketing organizations from scratch, drive full-funnel growth, and navigat
About
I help consumer brands grow strategically, creatively, and with purpose. Today I work as a Fractional CMO and co-founder of Cocoon, a collective of senior operators who embed with early-to-growth-stage companies to deliver the marketing leadership and execution that founders actually need. Over 20+ years, I've led marketing and e-commerce for brands at every stage, from early startups building their brand to nationally recognized companies expanding globally. I've partnered with founders and leadership teams to build marketing organizations from scratch, drive full-funnel growth, and navigate brand turnarounds, 10x revenue growth, retail expansion, funding rounds, and successful exits. My work spans brand strategy, DTC and e-commerce, customer acquisition and retention, content, digital performance, and go-to-market planning — always with an eye on the metrics that matter and the story behind them. I'm drawn to companies that care about their customers, their communities, and the impact they make. The best work happens when business goals and brand values point in the same direction, and helping teams navigate that alignment is where I thrive.