Lynne DeRoché
Herndon, Virginia
Overview
Has your growth stalled — but no one can clearly explain why? Are you investing in marketing, sales, and technology... yet momentum feels inconsistent or reactive? Are you expanding into new markets, opening properties, or preparing for your next phase — and unsure where to focus first? If any of that sounds familiar, the issue usually isn’t effort. It’s focus. Vision x Velocity partners with growth-stage travel and hospitality companies when growth is outpacing structure — or when the next stage demands sharper clarity and discipline. You don’t need more random acts of marketing. You ne
About
Has your growth stalled — but no one can clearly explain why? Are you investing in marketing, sales, and technology... yet momentum feels inconsistent or reactive? Are you expanding into new markets, opening properties, or preparing for your next phase — and unsure where to focus first? If any of that sounds familiar, the issue usually isn’t effort. It’s focus. Vision x Velocity partners with growth-stage travel and hospitality companies when growth is outpacing structure — or when the next stage demands sharper clarity and discipline. You don’t need more random acts of marketing. You need alignment, prioritization, and a practical roadmap tied directly to revenue outcomes. That’s what we build through four focused pillars: Strategy & Alignment Clarify growth goals. Align leadership. Install operating rhythms and revenue scorecards. Brand & Demand Define your ideal customers. Strengthen positioning. Build demand engines that support expansion. Pipeline Velocity Optimize the right go-to-market motions to accelerate qualified pipeline and conversion. Leadership & Management Connect strategy to execution. Guide transformation. Structure teams and resources for scale. The outcome: clear priorities, disciplined execution, and focused, measurable progress. Vision x Velocity is founded by Lynne DeRoche, a marketing-led commercial executive with a 25-year track record of scaling global brands across hospitality, travel, and education. As a GTM OS Certified Partner, Lynne specializes in turning complex customer ecosystems into high-performance growth drivers. A veteran of both global icons (Marriott) and mid-market private equity (WorldStrides), Lynne has the experience to bridge the gap between brand narrative, digital transformation, and loyalty strategy (100M+ members), moving marketing beyond a cost center to a primary driver of EBITDA. If growth feels harder than it should, it’s time to bring clarity back to the system. Complete the GTM Assessment or book a Clarity Call to get back on track.