Lori Wiles, ABC
Kansas City, Missouri
Overview
Strategy First and AI-forward marketing for small business. I am a Fractional CMO who brings marketing clarity, not chaos to your organization. I specialize in helping small and medium businesses grow with a proven "Strategy First" process designed specifically for smaller companies. I then help you harness the latest AI tools to elevate your marketing. Marketing as a small business in hard. You wear every hat: owner, manager, sometimes even accidental “marketing lead.” The pressure to make every dollar count, with limited time and resources, is real. If you’re overwhelmed by options, uncer
About
Strategy First and AI-forward marketing for small business. I am a Fractional CMO who brings marketing clarity, not chaos to your organization. I specialize in helping small and medium businesses grow with a proven "Strategy First" process designed specifically for smaller companies. I then help you harness the latest AI tools to elevate your marketing. Marketing as a small business in hard. You wear every hat: owner, manager, sometimes even accidental “marketing lead.” The pressure to make every dollar count, with limited time and resources, is real. If you’re overwhelmed by options, uncertain where your marketing stands or just craving some control, you’re not alone. I get how hard it is because I’ve helped business owners in your shoes. And, I'm one too. Strategy First: Your 45-Day Roadmap to Results Start with a Plan that Works for You Before jumping into tools or tactics, we build a clear, actionable roadmap fit for your business realities. Your Strategy First Plan includes: - Market Positioning: Pinpoint what makes you different, and for whom. - Customer Journey Mapping: See your buyer’s path, so you connect at every step. - Messaging & Offers: Words and incentives that truly resonate. - Channel Focus: Identify where your voice matters most. Ditch the noise. - Execution Blueprint: A simple, step-by-step action list tailored for your workload, with AI tools to speed things up. - Measurement & Adjustment: Practical ways to track, learn and adapt. All delivered in 45 days. No fluff, just actionable clarity. The Fractional CMO Advantage. Plus AI for Speed As your Fractional CMO, you get expert strategy and direct partnership at a fraction of the investment and commitment of a full-time hire. Once your strategy is set, I help you harness the latest AI tools for faster, more competitive execution. Whether you’re solo or managing a small team, your business stays agile. Lori Wiles, ABC is a marketing and branding expert with more than 30 years in start-up, medium and Fortune 500 companies. A past IABC leader, Lori is based in Kansas City and Colorado and is a guest lecturer in Strategic Communications at the University of Kansas. She is also a small business coach and trainer for the Larimer County SBDC and Missouri SBDC. Why Business Owners Love This Approach Relief: “Finally, a plan that works for us.” Respect: “We’re building skills, not just being told what to do.” Confidence: “I know exactly where to focus, and why.”