Lori Cohen
Massachusetts
Overview
Began career as a business journalist for PBS winning multiple awards including a National Emmy, Peobody Award, and a Nieman Fellowship to study at Harvard Business School for a year. After Harvard, I transitioned to marketing, ultimately focusing on technology start-ups. I'm a go-to-market executive with a track record of launching and growing enterprises. Let me help you build your business as a fractional or full-time Chief Marketing Officer. Companies that gravitate towards me are looking for: * A demonstrated track record in branding, messaging and positioning companies for accelerate
About
Began career as a business journalist for PBS winning multiple awards including a National Emmy, Peobody Award, and a Nieman Fellowship to study at Harvard Business School for a year. After Harvard, I transitioned to marketing, ultimately focusing on technology start-ups. I'm a go-to-market executive with a track record of launching and growing enterprises. Let me help you build your business as a fractional or full-time Chief Marketing Officer. Companies that gravitate towards me are looking for: * A demonstrated track record in branding, messaging and positioning companies for accelerated growth * A data-driven CMO with deep experience in demand generation strategies and tactics including: SEO, SEM, ABM, field marketing, content-marketing, digital, inbound, outbound, events, partner and marketing automation * A marketing leader with a relentless focus on the customer and a true partner with sales, driving revenue and accelerating time to close Deep Expertise in: Disruptive technology, mobile, biometrics, security, financial services, healthcare, consumer products, e-commerce, media, software and consulting services Branding, positioning and messaging Naming and tag lines Aligning marketing and business strategy for rapid growth Funnel strategies that drive awareness, engagement and acquisition Mobile engagement strategies Building high performance teams Video story telling and production