Loren Shumate

Overview

Loren Shumate is a seasoned Fractional Head of ABM, bringing a wealth of experience as a 4x VP of Marketing to drive hyper-growth. She excels at developing GTM strategies and building high-performance revenue teams through expert ABM initiatives.

About

Loren Shumate is a highly experienced and results-driven Fractional Head of ABM, known for her ability to architect and execute impactful Account-Based Marketing strategies that fuel hyper-growth. With a background as a 4x VP of Marketing, she combines seasoned leadership with a "scrappy" approach to deliver significant revenue acceleration. Her expertise spans comprehensive GTM strategy development, leveraging a decade of experience in enterprise sales and BDR leadership to create seamless alignment between marketing and sales. Loren is adept at transforming marketing functions, building and optimizing high-performance revenue teams that consistently exceed targets. She specializes in crafting data-driven ABM frameworks, optimizing the entire customer journey, and implementing scalable processes that drive measurable ROI. As a fractional leader, she offers strategic oversight and hands-on execution, enabling organizations to access top-tier marketing leadership without the overhead of a full-time executive.

Industry Experience

Specialties