Loren King Shields
Atlanta, Georgia
Overview
I transform disruption into growth and help organizations win the race before competitors put on their shoes. From today’s AI-driven economy to the early days of the "interwebs," I’ve been a catalyst for innovation - bridging marketing impact and digital evolution to help businesses grow and stay ahead. I don’t just respond to disruption - I lead companies through it, driving transformation at scale and future-proofing growth. I’ve led digital transformation and marketing innovation across startup, SMB, and Fortune 500 companies. From enterprise technology overhauls and emerging resource i
About
I transform disruption into growth and help organizations win the race before competitors put on their shoes. From today’s AI-driven economy to the early days of the "interwebs," I’ve been a catalyst for innovation - bridging marketing impact and digital evolution to help businesses grow and stay ahead. I don’t just respond to disruption - I lead companies through it, driving transformation at scale and future-proofing growth. I’ve led digital transformation and marketing innovation across startup, SMB, and Fortune 500 companies. From enterprise technology overhauls and emerging resource integration to global brand management, organic expansion, and M&A, I ensure big ideas don’t just look good on paper but deliver measurable results. The pace of change is relentless. Blink and you're behind. Companies that can’t align digital and marketing struggle to keep up. That’s where I come in. The digital layer is the single source of truth that shows what you need to know to grow. As CDO | VP | Head of Digital, I lead digital strategy - transforming legacy systems into scalable tech stacks. This nimble infrastructure enables adoption of emerging resources like AI/LLM ahead of competitors. Strategic planning across siloed matrixes is informed by data-driven decisions. Integrated front and back-office systems and marketing communications unveil what's happening and reveal growth potential. The marketing function is the single source of truth that shows what the world needs to know for you to grow. As CMO | VP | Head of Marketing, I create powerful brands that are impossible to ignore. This methodology ensures the right message reaches the right target, increasing conversion, retention, and market share. Strategic activity aligned between silos is informed by Martech KPIs and the data layer. This quantifies ROI and targeting with laser precision instead of a scattered shotgun. What Sets Me Apart - I am digital AND marketing leader, breaking down silos to build integrated systems that fuel growth. My Now, New, Next framework guides organizations through: Now - Optimization: Maximize ROI by improving what already exists New - Transformation: Evolve models and systems for agility and differentiation Next - Innovation: Use emerging tech to pioneer new opportunities I drive change by developing teams that align marketing, technology, and business strategy to move organizations from “we should” to “we are”. Recognition: Fortune 100 Advisor on futurism, digital, and marketing; honored by Google as a Trailblazer; recipient of AVA, Martech, and Webby awards.