Liz Geavaras Bunker
Walnut Creek, California
Overview
An energetic, forward thinking marketing professional with provable success in planning, developing and executing effective marketing programs that increase sales, promote brands, communicate a differentiating promise and introduce new products with strong consumer appeal. Bottom-line and return on investment oriented. Turns the marketing function into a strategic, predictable, aggressive and measurable profit driver, changing traditional marketing ethos held by leadership into modern strategy that cuts spend and gains market share. Generates repeat customers and activates first party data cap
About
An energetic, forward thinking marketing professional with provable success in planning, developing and executing effective marketing programs that increase sales, promote brands, communicate a differentiating promise and introduce new products with strong consumer appeal. Bottom-line and return on investment oriented. Turns the marketing function into a strategic, predictable, aggressive and measurable profit driver, changing traditional marketing ethos held by leadership into modern strategy that cuts spend and gains market share. Generates repeat customers and activates first party data capture mirroring successful strategies that better target audiences Highlights brands' uniqueness and consumer appeal through relevant media communications, targeted creative messaging, unique partnerships, menu and pairing programs coupled with low-cost curated experiences and innovative loyalty programs Leverages customer and market intelligence to know customer behavior, segments, and lifetime value, filling product gaps and forecasting issues that drag down profit Keen ability to focus on the brand voice/look/feel that honors the brand, as well as appeals to the customer. As well as making sure a brand is synergistic and cohesive across all platforms.