Liz Arias
Massachusetts
Overview
Most health tech companies have a marketing function. Few have a marketing engine. I build the engine. I'm a senior B2B healthcare marketing leader with 15+ years of experience owning the full GTM charter—positioning, product marketing, ABM, demand generation, and sales enablement—across payer, provider, and consumer-facing platforms. What that's produced: → Doubled a payer sales pipeline to $16M in year one → Improved closed-won rates from 20% to 30% → Drove $4M in Tier 1 account expansion → 45% brand awareness lift following a post-acquisition rebrand → Converted $30M in consulting revenu
About
Most health tech companies have a marketing function. Few have a marketing engine. I build the engine. I'm a senior B2B healthcare marketing leader with 15+ years of experience owning the full GTM charter—positioning, product marketing, ABM, demand generation, and sales enablement—across payer, provider, and consumer-facing platforms. What that's produced: → Doubled a payer sales pipeline to $16M in year one → Improved closed-won rates from 20% to 30% → Drove $4M in Tier 1 account expansion → 45% brand awareness lift following a post-acquisition rebrand → Converted $30M in consulting revenue to a SaaS platform in its first year I think at the system level and stay close to execution. Player-coach by nature. High bar for impact. Most energized in healthcare environments where trust, credibility, and outcomes define the buying journey. These markets reward rigor—and punish noise.