Lissa Regets
Austin, Texas
Overview
Hey there — I’m Lissa, a growth marketer who turns big bets into scalable, repeatable growth engines. Over the past 15 years, I’ve partnered with 500+ DTC, SaaS, and consumer brands - from scrappy startups to global icons like Unilever and LG - helping them move from traction to scale through a blend of brand building, performance strategy, and digital transformation. My work spans categories from lifestyle and wellness to D2C ecommerce, SaaS, CPG, social commerce, and the creator economy. At heart, I’m a systems-minded operator who loves building the engine beneath the story. I’ve led full-
About
Hey there — I’m Lissa, a growth marketer who turns big bets into scalable, repeatable growth engines. Over the past 15 years, I’ve partnered with 500+ DTC, SaaS, and consumer brands - from scrappy startups to global icons like Unilever and LG - helping them move from traction to scale through a blend of brand building, performance strategy, and digital transformation. My work spans categories from lifestyle and wellness to D2C ecommerce, SaaS, CPG, social commerce, and the creator economy. At heart, I’m a systems-minded operator who loves building the engine beneath the story. I’ve led full-stack growth and GTM teams, stabilized companies at inflection points, and developed strategies and frameworks that compound across portfolios. My focus is on connecting creative storytelling with analytical rigor. I uncover insights, operationalize them, and then scale using data-driven growth frameworks. What I’m Known For - Full-Funnel Growth Strategy: Architecting integrated growth systems across paid, owned, earned, and retail channels, balancing CAC efficiency with long-term brand equity. - Performance Marketing Excellence: Leading media strategy across Meta, Google, TikTok, YouTube, influencer, affiliate, and emerging ad tech; driving measurable ROAS and MER gains through structured experimentation. - Lifecycle & CRM Mastery: Designing end-to-end lifecycle frameworks (email, SMS, loyalty, subscription) that increase retention, LTV, and payback velocity. - GTM & Positioning: Developing data-backed go-to-market strategies that unify audience insights, creative messaging, and channel activation into one cohesive motion. - Analytics & Attribution: Building forecasting, LTV/CAC modeling, cohort analysis, and incrementality frameworks that inform both capital allocation and creative decisions. - AI-Driven Marketing Innovation: Leveraging AI for media optimization, creative testing, audience segmentation, and generative content systems that accelerate discovery and conversion. - Team & Org Development: Designing, building and coaching high-performing growth teams, aligning marketing, product, and data to move faster and smarter together. Beyond the boardroom, I’m an avid adventure seeker who has traveled to 50+ countries, played every sport I could - everything from basketball and softball to rugby, Australian Rules Football and javelin, and I love mentoring the next generation of entrepreneurial-minded youth, startup founders, and marketers.