Lisa P. Bonanno
Arlington, Virginia
Overview
I am a revenue & customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines for B2B SaaS businesses, including ownership of end-to-end marketing for $100M+ ARR product lines from inquiry to advocacy. WHAT DOES THIS REALLY MEAN? If you are seeking a marketing leader to transition from old funnel to new funnel, optimize lifecycle marketing (from Inquiry to Advocacy), build real working relationships with Sales and CS and develop high-performing teams, we should talk! Proven leader in driving predictable pipeline and revenue through integra
About
I am a revenue & customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines for B2B SaaS businesses, including ownership of end-to-end marketing for $100M+ ARR product lines from inquiry to advocacy. WHAT DOES THIS REALLY MEAN? If you are seeking a marketing leader to transition from old funnel to new funnel, optimize lifecycle marketing (from Inquiry to Advocacy), build real working relationships with Sales and CS and develop high-performing teams, we should talk! Proven leader in driving predictable pipeline and revenue through integrated growth marketing programs, including digital, field, and account-based GTM strategies across net-new and existing customer motions. Known for partnering with Product Marketing, Sales, Customer Success, RevOps, and the extended Marketing teams to orchestrate and engage the right customers, at the right time, with the right message. I bring a startup mindset to an enterprise scale to lead and motivate high-performing teams that accelerate growth in complex environments with measurable impact: >>41% revenue growth and 60% pipeline contribution >>Near-100% of Sales opportunities delivered through digital demand and pipeline acceleration >>Exemplary thought leadership campaigns to drive LLM traffic & offset SEM decrease >>Sustained inbound growth, upsell expansion, and churn reduction >>Meaningful gains in NPS and customer engagement CliftonStrengths Top 5 1) Futuristic - Energize others with my vision of the future 2) Arranger - Determine how all of the pieces and resources can be arranged for maximum productivity 3) Individualization - Gift for figuring out how different people can work together productively 4) Activator - Make things happen by turning thoughts into action 5) Communication - Good conversationalist and presenter