Lisa McGinty
Nashville, Tennessee
Overview
Marketing and growth strategy leader with over 30 years experience building GTM plans, driving brand awareness and positioning, and delivering impactful results and growth for domestic and global SaaS and B2B technology companies. I’ve shaped brand narratives and market positioning, and driven growth across high growth industries such as AI, autonomous vehicles, robotics, fintech, transportation and logistics, payments, and financial markets. Whether you’re building your marketing function from scratch or scaling an existing team, I bring a strategic yet hands-on approach, ensuring marketin
About
Marketing and growth strategy leader with over 30 years experience building GTM plans, driving brand awareness and positioning, and delivering impactful results and growth for domestic and global SaaS and B2B technology companies. I’ve shaped brand narratives and market positioning, and driven growth across high growth industries such as AI, autonomous vehicles, robotics, fintech, transportation and logistics, payments, and financial markets. Whether you’re building your marketing function from scratch or scaling an existing team, I bring a strategic yet hands-on approach, ensuring marketing efforts align with business objectives and deliver real results. ----- “Lisa is one of the most entrepreneurial executives I know. She was the second employee at FreightWaves and helped me build the business from scratch to the category king in freight market intelligence. I’d hire Lisa in a New York minute.” – Craig Fuller, Founder & CEO FreightWaves & Firecrown “Lisa is a marketing powerhouse. Thanks to her unparalleled vision and strategy, SafeAI’s perceived value skyrocketed, making it look 100x more impressive. Her marketing campaigns played a pivotal role in the successful Series B raise, and we owe much of our growth and success to her expertise. If you want to elevate your brand and attract customers and investors, Lisa is the executive that you need.” – Anil Rachakonda, Founder, Stealth Startup / Board Member & Strategic Advisor / SVP Corporate Development (former), SafeAI, Inc “Lisa brings tenacious pursuit of value driven deliverables in Marketing. Measurable results from a proven leader with passion and deep skill set. Lisa helps make companies bigger and better.” – George Abernathy, Board Member & Strategic Advisor / President (former), FreightWaves