Lisa Lee
New York, New York
Overview
As a results-driven Brand Marketing Executive with over 15 years of experience managing iconic global brand portfolios, I am passionate about leveraging innovation and strategic thinking to drive brand growth and market differentiation. I have lead high-profile marketing initiatives for a portfolio of $500M+ brands, including Smirnoff Ice and Baileys. I thrive on reinvigorating iconic brands, introducing new products, and building marketing strategies that resonate with diverse audiences. I specialize in developing and executing integrated brand strategies that combine creativity with data-dr
About
As a results-driven Brand Marketing Executive with over 15 years of experience managing iconic global brand portfolios, I am passionate about leveraging innovation and strategic thinking to drive brand growth and market differentiation. I have lead high-profile marketing initiatives for a portfolio of $500M+ brands, including Smirnoff Ice and Baileys. I thrive on reinvigorating iconic brands, introducing new products, and building marketing strategies that resonate with diverse audiences. I specialize in developing and executing integrated brand strategies that combine creativity with data-driven insights to propel growth. Notably, I spearheaded the $470M Smirnoff Ice Brand Reinvention and Relaunch, collaborating with cross-functional teams to deliver 360-degree campaigns that revitalized the brand's presence and drove measurable results. My experience extends to category innovation, where I successfully launched new products like Ketel One Botanical and Bailey's Deliciously Light, contributing to over $50M in cross-portfolio growth. I also bring a unique ability to lead entrepreneurial ventures, having worked closely with the Lone River team on a comprehensive brand redesign and business transformation. As a culture champion, I’ve mentored diverse teams, emphasizing continuous learning, adaptability, and cross-functional collaboration, ensuring that every campaign delivers business impact while empowering the next generation of marketing leaders. I am deeply motivated by the opportunity to drive brand and revenue growth within dynamic, fast-paced industries. The chance to combine my skills in strategic brand evolution, product innovation, and cross-functional leadership to create lasting consumer connections excites me, particularly within industries like skincare, where meaningful value creation and consumer education are paramount. Key Skills: Brand Strategy Development & Evolution Integrated Marketing Campaigns Product Innovation & Launches Cross-Functional Team Leadership & Culture Building Market Research & Consumer Insights Campaign Analytics & Performance Tracking Digital & Media Strategy Client Engagement & Loyalty Program Optimization Budget Management & ROI Optimization Data Analytics Influencer Partnerships & Digital Activations If you’re looking for a passionate, results-oriented leader who can take your brand to the next level with innovative marketing strategies, let’s connect. I’d love to explore how I can help bring your brand’s vision to life. Feel free to reach out via LinkedIn.