Lisa Cutter (Marketing Maven)
Ocala, Florida
Overview
You have officially reached the profile of Lisa Cutter, aka the Marketing Maven. Welcome! I don't like to BS (huge time suck). Fill me in on your business goals and let's work together to achieve them. ----- Core Competencies - Annual marketing strategy development and implementation across multiple prospect target markets, vertical markets, and multiple partner channels for ecommerce and direct sales - Global and domestic brand/product B2B and B2C direct response marketing, inbound marketing, lead generation - Long and short-term strategic planning establishing KPIs and maximizing ROI -
About
You have officially reached the profile of Lisa Cutter, aka the Marketing Maven. Welcome! I don't like to BS (huge time suck). Fill me in on your business goals and let's work together to achieve them. ----- Core Competencies - Annual marketing strategy development and implementation across multiple prospect target markets, vertical markets, and multiple partner channels for ecommerce and direct sales - Global and domestic brand/product B2B and B2C direct response marketing, inbound marketing, lead generation - Long and short-term strategic planning establishing KPIs and maximizing ROI - Data mine: analysis for marketing insights, CSFs, and customer and prospect behavior tracking, etc. - Global and domestic B2B and B2C brand/product introductions and awareness - Operations management: Effectively develop operational process improvements for both inter- and intradepartmental needs via SOPs and workflow cycles - Department management and leadership, customer retention management (CRM), and Business Development - Sales support via marketing automation and systems integration - Budgeting and financial accountability; monthly and annual reporting - Excellent interpersonal, communication, selling, and negotiation skills - Web and app platforms, technologies, and tools including but not limited to digital/online marketing automation, HTML, FTP, CRM, eCommerce, etc. - Creative directing - Personal skillset: superior organization, detail-oriented, strategic and critical thinking Software/application experience includes but is not limited to: Publicaster, ExactTarget, Act-On, MailChimp, MS Office, FileZilla, QuickBooks, iWeb, GoldMine, SalesForce, Adobe Creative Suite, Web CEO, Chimpadeedoo, Infront, iContact, Mango, Slack, WordPress, etc. Web app proficiency: Google Analytics, Google AdWords, Google Tag Manager, Webalyzer, Google Docs, Bitly, Google URL shortener, Bitly, Asana, Robohead, and more. Social media network proficiency: Facebook, Instagram, LinkedIn, Twitter, Google My Business, Nextdoor, etc. Social scheduling platforms: Hootsuite, Traject Social (formerly Social Report), OnlyPult, Social Oomph, Sendible, Social Pilot, Hero.io, etc.