Lisa Brand
Los Angeles, California
Overview
MARKETING TRANSFORMATION LEADER FOR HIGH-STAKES PIVOTS Repeatedly recruited to lead companies through critical transitions--from Disney's streaming pivot to VistaPrint's SaaS transformation--I focus on mobile app growth, subscription acquisition, and digital transformation. My career pattern: joining startups and maverick teams at inflection points to build sustainable growth engines. 15+ YEARS MASTERING FULL SUBSCRIPTION FUNNEL Expert at optimizing CAC/LTV economics across Disney, Pac-12, Autodesk, VistaPrint, and PopSugar, reducing churn 30-55% through lifecycle marketing, performance ca
About
MARKETING TRANSFORMATION LEADER FOR HIGH-STAKES PIVOTS Repeatedly recruited to lead companies through critical transitions--from Disney's streaming pivot to VistaPrint's SaaS transformation--I focus on mobile app growth, subscription acquisition, and digital transformation. My career pattern: joining startups and maverick teams at inflection points to build sustainable growth engines. 15+ YEARS MASTERING FULL SUBSCRIPTION FUNNEL Expert at optimizing CAC/LTV economics across Disney, Pac-12, Autodesk, VistaPrint, and PopSugar, reducing churn 30-55% through lifecycle marketing, performance campaigns, and product-led growth. Equally effective bootstrapping (scaled Circle of Moms 1M to 6M with gamification) or optimizing 8-figure budgets (Disney's multi-million campaigns). TURNING CRISIS INTO OPPORTUNITY Many businesses build empires on platforms they don’t own—making them vulnerable to collapse. When Facebook cut Circle of Moms’ traffic 70% overnight by shutting down the API driving activity, I led the pivot that positioned us for acquisition. When declining cable viewership forced change at Pac-12, I built their dual-platform streaming strategy. When audiences fled Disney’s TV for digital, I solved massive app churn. When crisis looms, I turn vulnerable assets into growth engines. PROVEN RESULTS 2.5x subscription growth (80K to 200K) across 24 markets at Vista Preserved $29M ARR during platform migration (400K subscribers) Reduced app churn 55% and increased engagement 45% at Disney 150K new streaming subscriptions in 6 months at Pac-12 3Tripled ad revenue in 6 mos from $965K to $2.6M at PopSugar FRACTIONAL CMO SERVICES As fractional CMO through Adalith Labs, I help companies navigate pivotal moments—shifting to subscriptions, launching mobile-first strategies, or solving platform disruption. My transformation playbook includes AI-powered marketing, proven acquisition tactics, and retention systems that deliver. Book a free consultation @ bit.ly/46DVqyD MY EDGE: EDITORIAL DNA + GROWTH EXPERTISE I started as a writer and producer. Serving as founding editor and Editor-in-Chief at Apartment Therapy, DailyCandy, Circle of Moms RoundUp, and Instructables, I learned how to craft content that genuinely connects—sparking curiosity, delight, and deep engagement. This means I don’t just drive traffic—I build engaged customer bases. AND BEYOND Family time with husband, kids, and a giant dog named Bean. Board member at Accelerate Yale. Travel, yoga, hiking, food, & diving into historical fiction (writing a 1750s thriller!).