Linda Souza
Santa Clarita, California
Overview
Marketing leader and GTM advisor with over 25 years of experience building and scaling high growth tech startups from seed to exit. Core responsibilities have included determining product-market fit, developing and executing on go-to-market strategy, defining ICP and building segmentation and messaging strategies, spearheading rebranding initiatives and driving brand awareness, building and mentoring high-performing marketing teams, implementing and optimizing the marketing tech stack, driving sustainable and repeatable cost-efficient growth streams, and growing ARR within the AI/ML, blockchai
About
Marketing leader and GTM advisor with over 25 years of experience building and scaling high growth tech startups from seed to exit. Core responsibilities have included determining product-market fit, developing and executing on go-to-market strategy, defining ICP and building segmentation and messaging strategies, spearheading rebranding initiatives and driving brand awareness, building and mentoring high-performing marketing teams, implementing and optimizing the marketing tech stack, driving sustainable and repeatable cost-efficient growth streams, and growing ARR within the AI/ML, blockchain, home services, HR tech, emergency notification, and cloud collaboration spaces. Representative accomplishments: +Lead all marketing functions through successful exit for multiple B2B tech startups +Increased lead generation by 270% within one year and by over 400% within two years +Spearheaded launch of global sites, growing international visitor base by 200% in the first year +Saved $1 million over six quarters in global product program while increasing output quality +Launched B2B content marketing campaign that generated so many downloads in the first few minutes that our IT security person thought we were the target of a denial-of-service attack Specialties: SaaS, B2B, B2B2C, tech marketing, tech startups, go-to-market strategy, demand generation, branding, global marketing planning and execution, product marketing, content marketing, digital marketing, social media, crisis communications, software localization