Lillian Payne
Asheville, North Carolina
Overview
I am the founding partner of Payne Westwood (formerly Click Marketing, est. 2015), a women-owned marketing agency and business development consultancy that has worked with multibillion-dollar brands all the way down to small start-ups. I am a Fractional CMO serving as a strategic marketing & communications partner for small and medium-sized businesses. Our expertise includes: • Marketing Strategy • Marketing Analytics • Marketing Operations • Marketing Budget • Public Communications • Digital & Traditional Advertising • Branding • Social Media • Website • Search Engine Optimization • Email &
About
I am the founding partner of Payne Westwood (formerly Click Marketing, est. 2015), a women-owned marketing agency and business development consultancy that has worked with multibillion-dollar brands all the way down to small start-ups. I am a Fractional CMO serving as a strategic marketing & communications partner for small and medium-sized businesses. Our expertise includes: • Marketing Strategy • Marketing Analytics • Marketing Operations • Marketing Budget • Public Communications • Digital & Traditional Advertising • Branding • Social Media • Website • Search Engine Optimization • Email & SMS • Ecommerce • Digital Reputation • Content Creation • Influencer Campaigns Our Core Values: INTELLIGENCE ◇ Do things the right way, even if that means breaking with tradition ◇ Don't follow the crowd without asking where they're going & why ◇ Use evidence & reason, not instinct, impulse, or personal preference ◇ Honor what makes each client unique to create bespoke strategy ETHICS ◇ Empower clients to independently evaluate marketing performance ◇ Avoid jargon & other obfuscations that create the illusion of expertise ◇ No bullshit allowed. Be honest & forthright in all circumstances ◇ No empty performances of progressive, justice-focused values IMPROVEMENT ◇ Dedicate significant time to continuing education ◇ Carefully analyze strengths & weaknesses in equal measure ◇ Embrace & adapt to changes in the digital marketing landscape ◇ Uncover the hidden factors that negatively impact performance PATIENCE ◇ Give results time to develop. Marketing is a marathon, not a sprint ◇ Prioritize longitudinal data over anecdotal evidence or limited metrics ◇ Foundational work & due diligence steps are indispensable ◇ Find enjoyment in challenge; don't take the easy way out RESPECT ◇ Treat others the way we want to be treated ◇ Rebuke hustle culture—everyone deserves rest & time off ◇ Create a humane user experience for the audience ◇ There are no stupid questions. We love sharing our expertise!