Lena Lewis
Atlanta, Georgia
Overview
I build and transform brands at the intersection of culture, commerce, and community. As a marketing executive, I’ve led global campaigns and built marketing functions for some of the world’s most recognized brands — including White Claw, Mike’s Hard Lemonade, Keebler, and Skittles. Along the way, I’ve overseen $100M+ budgets, scaled high-performing teams, launched award-winning brand platforms, and delivered measurable growth across shopper, digital, social, and cultural marketing. Today, I’m the Fractional CMO of Hormbles Chormbles, a fast-growing player in the functional food category (Pr
About
I build and transform brands at the intersection of culture, commerce, and community. As a marketing executive, I’ve led global campaigns and built marketing functions for some of the world’s most recognized brands — including White Claw, Mike’s Hard Lemonade, Keebler, and Skittles. Along the way, I’ve overseen $100M+ budgets, scaled high-performing teams, launched award-winning brand platforms, and delivered measurable growth across shopper, digital, social, and cultural marketing. Today, I’m the Fractional CMO of Hormbles Chormbles, a fast-growing player in the functional food category (Protein Candy). I’m guiding the brand’s repositioning, retail expansion, and cultural marketing strategy — proving that indulgence and wellness can live side by side. Beyond that, I’ve been tapped by brands like Mike’s Hot Honey for fractional support in content strategy, talent coaching, and integrated marketing — called in to connect dots, unlock creative solutions, and deliver results. Think of me as the Olivia Pope of marketing: I step in, steady the ship, and help brands move with clarity and impact. What ties it all together is my ability to connect cultural insight with operational excellence. I thrive on helping brands find their distinct voice, build systems that scale, and create consumer connections that stick — whether partnering alongside founders or embedded with internal CPG teams as an executive leader or fractional partner. Let’s connect if you’re looking for someone who can: -Reimagine and scale your marketing function -Launch or reposition a brand for growth in today’s market -Build cultural relevance that earns both loyalty and advocacy