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Leah Palone

Fractional CMO

Massachusetts

Overview

Most founder-led brands don't have a marketing problem. They have a connection problem. Too many vendors, too many channels, and no one making it all work together. I'm Leah, founder of Soulshine Marketing and a fractional CMO with nearly two decades of integrated marketing experience. I've led strategy spanning digital and traditional channels (performance, email, social, radio, TV, print, and OOH) for brands ranging from global names like Wayfair to founder-led businesses in DTC, lifestyle, and professional services building their next chapter. What I do is simple in concept, harder in p

About

Most founder-led brands don't have a marketing problem. They have a connection problem. Too many vendors, too many channels, and no one making it all work together. I'm Leah, founder of Soulshine Marketing and a fractional CMO with nearly two decades of integrated marketing experience. I've led strategy spanning digital and traditional channels (performance, email, social, radio, TV, print, and OOH) for brands ranging from global names like Wayfair to founder-led businesses in DTC, lifestyle, and professional services building their next chapter. What I do is simple in concept, harder in practice: I connect the dots. Between your big-picture vision and day-to-day execution. Between your in-house team and outside partners. Between the channel that's working and the strategy that makes it work harder. Whether you're selling a product or a service, at any stage of your journey, the challenge is usually the same: scattered efforts, unclear priorities, and marketing that feels more reactive than intentional. I fix that. My clients come to me overwhelmed and reactive. They leave with clarity, a plan they believe in, and marketing that finally feels like it's moving the business forward, not just filling the calendar. If you're a founder ready for someone to take marketing off your plate and actually do it right, let's talk. Let's connect: leah@soulshinemarketing.com

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