Layne Cox
Denver, Colorado
Overview
I’m an experienced brand and growth marketer with deep knowledge in developing and promoting B2C and B2B brands from inception to national scale. I’ve had the opportunity to create and manage marketing strategies & programs to solve and support key growth opportunities with a constant focus on profitability and performance. I’m highly skilled at working across the full organization and developing positive momentum and strategic linkages between teams and initiatives. Specialties: Market Entry Planning, Local Marketing, Brand Management, Strategic Planning, Creative/Concept Development, Medi
About
I’m an experienced brand and growth marketer with deep knowledge in developing and promoting B2C and B2B brands from inception to national scale. I’ve had the opportunity to create and manage marketing strategies & programs to solve and support key growth opportunities with a constant focus on profitability and performance. I’m highly skilled at working across the full organization and developing positive momentum and strategic linkages between teams and initiatives. Specialties: Market Entry Planning, Local Marketing, Brand Management, Strategic Planning, Creative/Concept Development, Media Buying (National & Local), Measuring Offline Channels, Attribution Modeling, Budget/Forecasting, Agency/Client Management, Channel/Campaign ROI Analysis, Budget & Resource Allocation, Marketing Operations, E-commerce, Tech Startup, and Team Building.