Lauri Christiansen Wegener, MBA, PMP
New York City, New York
Overview
Experienced B2B Marketing Director with 15+ years of expertise in strategic marketing, brand management, and demand generation. Looking to transition from self-employment into a full-time leadership role where I can drive cross-functional collaboration and apply my expertise in digital campaigns, content strategy, event marketing, ABM, and data-driven analytics. Proven track record of leading high-performing teams, executing multi-channel campaigns that drive revenue growth, elevate brand visibility, and enhance market positioning. Senior Director of Marketing | Email: laurichristiansen@gma
About
Experienced B2B Marketing Director with 15+ years of expertise in strategic marketing, brand management, and demand generation. Looking to transition from self-employment into a full-time leadership role where I can drive cross-functional collaboration and apply my expertise in digital campaigns, content strategy, event marketing, ABM, and data-driven analytics. Proven track record of leading high-performing teams, executing multi-channel campaigns that drive revenue growth, elevate brand visibility, and enhance market positioning. Senior Director of Marketing | Email: laurichristiansen@gmail.com Develops integrated marketing strategies that align with go-to-market planning, sales enablement, and digital demand generation to maximize pipeline growth. Leads teams across content, product, digital, and events marketing, fostering collaboration, accountability, and innovation while scaling marketing operations and modernizing Martech stacks. Delivers measurable outcomes through account-based marketing (ABM), lead generation, and event campaigns across industrial, technology, and professional services sectors. Transforms marketing functions into scalable growth engines by optimizing processes, rebranding organizations, and developing ROI-driven content that enhances brand awareness and enterprise value. Guides cross-functional collaboration with sales, product, and external partners to create compelling campaigns, thought leadership, and customer experiences that fuel engagement, conversions, and market differentiation. Executes strategic programs that modernize operations, integrate technologies, and support mid-market and SaaS organizations in achieving targeted goals. CORE COMPETENCIES: • Integrated Marketing Strategy • Go-to-Market (GTM) Strategy • Demand Generation • Lead Nurturing • Sales Enablement • Digital Marketing • Content Strategy and Development • Account-Based Marketing (ABM) • Marketing Analytics, ROI & ROMI Measurement • Product Marketing CAREER HIGHLIGHTS: ~ Delivered 50% pipeline growth and $10M+ in marketing-attributed revenue via brand and digital transformation. ~ Drove $5M in incremental revenue by building sales enablement programs and social strategies that doubled booked appointments and boosted close rates, ~ Increased enterprise valuation by 22% by modernizing marketing operations and expanding GTM channels. ~ Achieved 4x industry growth benchmarks for three consecutive years of double-digit revenue gains. Contact me at laurichristiansen@gmail.com with any leadership marketing opportunities.