Lauren Wickstead
Atlanta, Georgia
Overview
I’ve spent much of my career in B2B technology, helping companies define their positioning, guide growth, and build meaningful client relationships—an approach that continues to shape how I think about building businesses today. At Nest Planning & Construction, that work takes a more tangible form. We approach residential construction through planning first—creating alignment around scope, budget, and design before a project begins. It’s a quieter way of working, but a more effective one. The result is a process that feels considered from the outset and homes that are executed with care.
About
I’ve spent much of my career in B2B technology, helping companies define their positioning, guide growth, and build meaningful client relationships—an approach that continues to shape how I think about building businesses today. At Nest Planning & Construction, that work takes a more tangible form. We approach residential construction through planning first—creating alignment around scope, budget, and design before a project begins. It’s a quieter way of working, but a more effective one. The result is a process that feels considered from the outset and homes that are executed with care. Our work is grounded in early collaboration with architects and designers, allowing each project to be fully considered before it reaches the field. This alignment not only protects the integrity of the design, but creates a more seamless experience for everyone involved. As Partner, I lead business development and client engagement, working closely with architects, designers, and homeowners to ensure each project begins with clarity and shared intent. I’m also responsible for how Nest presents itself—how we communicate, how we grow, and how we build long-term relationships within the design community. Before Nest, I served as a CMO and fractional marketing partner, advising founders and leadership teams on positioning and growth. That perspective continues to inform how we’re building Nest: deliberately, collaboratively, and with a long view. We’re always interested in working with architects and designers who value a thoughtful, well-aligned process from the beginning.