Lauren Volpi
California
Overview
I am a marketing leader with 20 years of experience building and leading teams that scale and drive growth using a combination of strategy and technology. I’m a data-driven marketer at heart who enjoys finding the right solution for every problem. I've built a successful track record in leadership positions with some of the technology industry’s most influential companies, including Mixpanel, Sigma Computing, Pivotal, VMware and Equinix. I am an adaptable marketer with experience working in global enterprises running sales-led GTM and early stage start-ups building a product-led-growth GTM.
About
I am a marketing leader with 20 years of experience building and leading teams that scale and drive growth using a combination of strategy and technology. I’m a data-driven marketer at heart who enjoys finding the right solution for every problem. I've built a successful track record in leadership positions with some of the technology industry’s most influential companies, including Mixpanel, Sigma Computing, Pivotal, VMware and Equinix. I am an adaptable marketer with experience working in global enterprises running sales-led GTM and early stage start-ups building a product-led-growth GTM. My secret sauce is developing a strong brand voice, differentiation through a company’s advantages, and tapping into every lever to create a delightful buying experience. I enjoy building and scaling modern GTM teams with a wide range of talent from AI to brand to product marketing to demand. Outside of the office, I enjoy playing competitive tennis, trail running with our rescue dog Lucky, cheering on my kids sports teams, and reading a great book. Areas of Expertise - AI, ABM, PLG, demand generation, digital, positioning, field marketing, marketing analytics, b2b tech, branding & strategy, community marketing, GTM strategy.