Lauren McCullough
Durham, North Carolina
Overview
I never set out to be an AI leader in the auto parts industry. But when I saw how much time and money was being lost because teams couldn’t access their own data, I had to do something about it. I’m Lauren McCullough, Co-Founder and CEO of Tromml, a platform built for aftermarket distributors and manufacturers who are done chasing down reports and still flying blind. We use verticalized AI to deliver the one thing that matters: clarity. Not dashboards. Not noise. Just timely, tailored insight for sales reps, execs, and vendors—without hiring more analysts or ripping out your existing systems.
About
I never set out to be an AI leader in the auto parts industry. But when I saw how much time and money was being lost because teams couldn’t access their own data, I had to do something about it. I’m Lauren McCullough, Co-Founder and CEO of Tromml, a platform built for aftermarket distributors and manufacturers who are done chasing down reports and still flying blind. We use verticalized AI to deliver the one thing that matters: clarity. Not dashboards. Not noise. Just timely, tailored insight for sales reps, execs, and vendors—without hiring more analysts or ripping out your existing systems. People in this industry know me because I’ve become one of the leading voices on making AI useful by speaking for MEMA, Auto-Care, and SEMA on how to actually get value from tech without overcomplicating it. I like turning complex systems into something intuitive, something people actually use, and something that makes the whole team better. And outside of Tromml, I co-founded Auroraflow, an award-winning inclusive spa in Durham, NC. Because I believe innovation should feel welcoming. Whether it’s a wellness experience or a sales enablement tool, people should feel empowered, not overwhelmed. If you’re building in this space or just tired of systems that don’t serve the people doing the real work, let’s connect. I’ve got the scars, the stories, and the receipts.