Lauren Funk
Chicago, Illinois
Overview
I’m the VP of Global Marketing at Industrious overseeing growth, brand, and comms for our North America, Europe, and APAC regions. First marketing hire at Tovala (YC, 16’ - FoodTech) (DTC/Subscription/Hardware) grew to $120M+ ARR, 100% YOY multi-year growth. I led the marketing team overseeing brand, product marketing, comms (PR, partnerships, influencer, social), creative (design/copy), and lifecycle/CRM (retention). From 2022-2024, I hopped on the fractional CMO train and worked as an advisor and consultant for early-stage consumer brands (DTC, Marketplace, Subscription). I live in C
About
I’m the VP of Global Marketing at Industrious overseeing growth, brand, and comms for our North America, Europe, and APAC regions. First marketing hire at Tovala (YC, 16’ - FoodTech) (DTC/Subscription/Hardware) grew to $120M+ ARR, 100% YOY multi-year growth. I led the marketing team overseeing brand, product marketing, comms (PR, partnerships, influencer, social), creative (design/copy), and lifecycle/CRM (retention). From 2022-2024, I hopped on the fractional CMO train and worked as an advisor and consultant for early-stage consumer brands (DTC, Marketplace, Subscription). I live in Chicago, IL with my husband, son, and very spoiled dog. Expertise:Go-To-Market Strategy, Brand Strategy, Positioning and Messaging, Growth, Product Marketing, Communications, PR, Partnerships, Content Marketing, Creative Direction, Customer Lifecycle/Retention, Campaign Development (TV, Direct Mail, Digital, Influencer), Hiring, Coaching and Team Leadership.