Lauren Evans
Washington DC
Overview
As the Head of Client Services at Traction, I lead the consultative practice, strategic direction and execution of marketing programs for some of the world's most influential brands, such as LinkedIn, Apple, Adobe, Newell Brands, MLB, and Meta. With over 15 years of global experience in strategic marketing, I have a deep understanding of how to create and deliver value for clients and teams across branding, growth, design, and operations. I am passionate about empowering clients and teams to achieve their goals and grow their businesses. I leverage data and insights to drive decision making a
About
As the Head of Client Services at Traction, I lead the consultative practice, strategic direction and execution of marketing programs for some of the world's most influential brands, such as LinkedIn, Apple, Adobe, Newell Brands, MLB, and Meta. With over 15 years of global experience in strategic marketing, I have a deep understanding of how to create and deliver value for clients and teams across branding, growth, design, and operations. I am passionate about empowering clients and teams to achieve their goals and grow their businesses. I leverage data and insights to drive decision making and action, and I develop and lead cross-functional teams that collaborate and innovate. I am also a trained leadership coach and a mental health first aid at work certified professional, which enables me to support and nurture partnerships and talent. I have invested in my professional development by completing the altMBA, The Marketing Seminar, and Wharton Business programs. My mission is to use my skills and knowledge in business, marketing, and management to make a positive impact in the world.