Lauren Ablow Fryefield
New York City, New York
Overview
Board advisor, fractional Chief Marketing Officer, and senior marketing executive with more than 30 years of experience helping organizations drive growth, sharpen positioning, and build scalable marketing capabilities. Deep expertise across private wealth, financial services, experiential learning, and premium service businesses, with particular strength in high-net-worth and ultra-high-net-worth client engagement. I have served in multiple board-facing Chief Marketing Officer roles at private equity-backed companies, partnering closely with CEOs, boards, and sponsors on growth strategy, br
About
Board advisor, fractional Chief Marketing Officer, and senior marketing executive with more than 30 years of experience helping organizations drive growth, sharpen positioning, and build scalable marketing capabilities. Deep expertise across private wealth, financial services, experiential learning, and premium service businesses, with particular strength in high-net-worth and ultra-high-net-worth client engagement. I have served in multiple board-facing Chief Marketing Officer roles at private equity-backed companies, partnering closely with CEOs, boards, and sponsors on growth strategy, brand transformation, go-to-market execution, acquisition integration, and value creation. My background includes serving as CMO of Pathstone, a private equity-backed multi-family office; WorldStrides and Envision Experience, both PE-backed experiential education companies; and earlier senior marketing leadership roles at NetJets (a Berkshire Hathaway company) and American Express. Today, I lead Fryefield & Associates, a fractional CMO and strategic advisory practice supporting private equity-backed and founder-led service businesses during periods of growth, transition, and value creation. I partner with CEOs, leadership teams, and sponsors to strengthen positioning, align marketing with business development, and build scalable capabilities that support growth and enterprise value. My experience includes private wealth and RIA marketing, UHNW client acquisition, and complex services businesses, as well as marketing diligence and post-acquisition integration. I am particularly focused on helping organizations translate strategy into execution and measurable business outcomes.