Laura (Spangler) Barton
Los Angeles, California
Overview
I’m a marketing executive and fractional CMO with 20+ years of experience helping B2B, SaaS, adtech, and emerging technology companies grow. My career has included helping launch NFL Sunday Ticket and ESPN GamePlan, bringing early digital cable and streaming platforms to market, and co-founding and leading marketing for a pioneering immersive adtech company. Along the way, I’ve built a career at the intersection of innovation, brand strategy, and measurable business growth. My work spans go-to-market strategy, brand positioning, product and partner marketing, demand generation, and revenue-fo
About
I’m a marketing executive and fractional CMO with 20+ years of experience helping B2B, SaaS, adtech, and emerging technology companies grow. My career has included helping launch NFL Sunday Ticket and ESPN GamePlan, bringing early digital cable and streaming platforms to market, and co-founding and leading marketing for a pioneering immersive adtech company. Along the way, I’ve built a career at the intersection of innovation, brand strategy, and measurable business growth. My work spans go-to-market strategy, brand positioning, product and partner marketing, demand generation, and revenue-focused marketing leadership. I’ve helped drive revenue growth, expand Fortune 500 client relationships, bring patented technologies to market, and guide companies through AI-enabled marketing transformation. Across operator and consulting roles, I’m known for bringing clarity to complex offerings, helping brands find their white space, and building marketing strategies that connect story, system, and growth. I’m also a positive, hands-on leader who believes great marketing is built through clarity, momentum, and trust. I love helping teams do their best work, aligning people around a strong vision, and turning ambitious ideas into practical, high-impact execution.