Laura Romanoff
New York, New York
Overview
Based in Chicago and NYC. I work collaboratively with company leaders to strengthen their marketing, branding and go-to-market strategies. My background includes devising the sales strategy for a ground-breaking new web platform; producing print ads, billboards and premiums for a new brand on a leading cable network; directing the international marketing for a TV network; and spending nearly two decades as a senior executive and company officer responsible for executing branding & marketing strategy for a 50-year-old Luxury Interior Design House. I am passionate about the printed word with a
About
Based in Chicago and NYC. I work collaboratively with company leaders to strengthen their marketing, branding and go-to-market strategies. My background includes devising the sales strategy for a ground-breaking new web platform; producing print ads, billboards and premiums for a new brand on a leading cable network; directing the international marketing for a TV network; and spending nearly two decades as a senior executive and company officer responsible for executing branding & marketing strategy for a 50-year-old Luxury Interior Design House. I am passionate about the printed word with a natural ability for taking ideas and figuring out how to communicate and market them. My experience covers: • Branding – Leader of visual, tactile and experiential interaction to create exciting, memorable and effective communication of company’s essence. • Media – Internal and external communications, video production, speech writing and public relations. • Digital Marketing – Content creation, social media, website management, digital advertising. • Luxury Client Services – Create exceptional customer experiences in luxury products. • Sales Strategy – Develop and maintain direct and independent distribution networks. • Global Strategy – open new markets in Europe, Asia and Middle East.