Laura Frerichs
St Louis, Missouri
Overview
I'm a marketing strategist with over 20 years of experience helping brands grow and connect with their audiences in a genuine, engaging way. I love crafting creative marketing programs that blend smart strategy with bold storytelling to build vibrant communities and lasting brand loyalty. I've worked with all kinds of organizations—start-ups, agencies, and well-known brands—to launch successful campaigns, strengthen digital communities, and develop marketing strategies that actually resonate. I’m all about understanding what drives people and using those insights to create marketing that feel
About
I'm a marketing strategist with over 20 years of experience helping brands grow and connect with their audiences in a genuine, engaging way. I love crafting creative marketing programs that blend smart strategy with bold storytelling to build vibrant communities and lasting brand loyalty. I've worked with all kinds of organizations—start-ups, agencies, and well-known brands—to launch successful campaigns, strengthen digital communities, and develop marketing strategies that actually resonate. I’m all about understanding what drives people and using those insights to create marketing that feels authentic and impactful. Whether it’s launching a quirky plush toy line that turned into a cult favorite or leading a major university through a brand refresh that boosted enrollment, I’m passionate about finding fresh, creative ways to help brands reach their goals. What I’m good at: Crafting clear, engaging brand strategies Building communities through social media and storytelling Digging into consumer insights to find what really matters to people Developing licensing partnerships and retail strategies Navigating crisis communications with a calm, clear plan Leading teams with energy, empathy, and a focus on collaboration I’m excited to connect with others who are looking to build brands that people genuinely love. Let’s chat!